Creativity is innate.
It's already in all of us.
What's different is each person's process — and knowledge is the key that unlocks it. Watching that click happen is magical, and once it clicks, it never unclicks... That's why I do this.
Ruth Roche
Video by @mikeruizone
About Ruth
Ruth has been obsessed with hair for 43 years — and she's not done. A working editorial artist, educator and 7-time NAHA winner (the industry's highest honor), she founded and sold RARE Salon and Academy in New York City, and served as Artistic Director for Trevor Sorbie, Pureology, and Redken. She's taught everyone from crowds of 10,000 to rooms full of first-day cosmetology students.
CLASSES and COACHING
EDITORIAL FOUNDATIONS
Total control. Total confidence.
Live and online. This is where you learn to truly manipulate hair — to get it to do exactly what you want, every time. The foundational skills behind every great editorial look, from the simplest style to full-blown avant garde.
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EDITORIAL ENGINEERING
No gatekeeping. No secrets. Just the truth behind the work.
4 days, together in my private Napa studio — where I pull back the curtain on everything, including my own award-winning collections. You'll leave thinking like an editorial artist, not just executing like one.
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COACHING
Sometimes you don't need another class. You need someone who's been where you're going.
Private calls and mentorship built around exactly what you need — whether it's a quick gut-check, an idea you're working through, or building toward something bigger.
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STAY IN THE LOOP
New classes, creative insights, and behind-the-scenes from Ruth's world.
You're safe with me. I'll never spam you or sell your contact info.